What is the 100% Campaign?

The 100% Campaign is bringing Minnesotans together who believe we need an equitable clean energy future for everyone in our state. With both organizational partners and individual endorsees, the 100% Campaign is grounded in the idea that “to change everything, we need everyone”. We are organizing a cross-sector, statewide, multi-racial, intersectional campaign to build an equitable clean energy economy that works for everyone in Minnesota.  You can read more about us at www.100percentmn.org.

We believe that Minnesotans must act now to ensure our well-being for generations to come. To do that, we must:

  • Transition to safe, clean, locally-made energy solutions at scale and as quickly as we can

  • Create solutions that work for all Minnesotans across race, gender, class, and place

  • Encourage public & private investments, expand worker training, and create sustainable, high-paying jobs

  • Strengthen communities impacted by pollution, climate change, and our transition from fossil fuels.

Our future belongs to us, but it won’t happen without action that is urgent, intentional, and inclusive.  We are committed to:

  • Tell our own stories and talk with our own people about equitable clean energy solutions at scale

  • Listen to each other about what we need from a transition to a 100% equitable and clean energy future

  • Act from our values and speak from our own point of view

  • Advocate for equitable clean energy solutions at scale

So, what does that mean for you? Here are the some of the ways you can help build the movement for 100% clean energy in Minnesota:

1. Share your story on Facebook, Twitter, and/or Instagram about how you experience climate change.

  • This can be a written post, a selfie with a short written portion, or a video!

  • Here are guidelines on sharing your story.

  • Some of the key questions we’re asking folks to reflect on are:

    • How have you experienced climate change in your own life?

    • How do you feel about climate change?

    • How can you build power to create change?

    • Who would we be as Minnesotans if we did that, together?

  • Use the hashtags #100percentMN and #mnleg.

2. Invite your social media followers to join the campaign

You can follow the 100% Campaign on Instagram, Twitter, and Facebook.

Here are sample messages:

  • To change everything, we need everyone. We are organizing a cross-sector, statewide, multi-racial, intersectional campaign to build an equitable clean energy economy that works for every Minnesotan.

    Join the movement to help make Minnesota the next clean energy state.

  • We have a once in a lifetime chance to ensure the well-being of those we love today and well-being of generations to come.

    Join the movement to help make Minnesota the next 100% clean energy state

  • Please include this video with all social media posts about the campaign:  

3. Endorse the Campaign

4. Invite your followers to lobby for 100% equitable & clean energy on Tuesday, February 5th

  • No matter our differences, we all want pretty similar things.  We want life to be better for the next generation, and for our loved ones to live happy, healthy lives today.

    That’s why on February 5th we’re headed to the Capitol to talk with our legislators about a 100% clean energy Minnesota. Will you join us?

  • On February 5th, we're headed to the Capitol to talk with our legislators about a 100% clean, equitable energy economy. Black, brown, or white, rural or urban, every gender, every age, each of us belong in Minnesota’s future.

  • Please include this graphic with all social media posts about the lobby day:

lobbydaysquare-01.png


5. Host an 100% Introduction Event:  This could be a meeting at a coffee shop, in a living room, and at a board meeting.  We have a downloadable toolkit you can use. We are also happy to come speak or train at your next event.  Contact us here to find out more:

Chris Conry: Campaign Director, chris@100percentMN.org; 612-221-4852